Analysis model of promotion strategies to increase the usage of cloud retail

摘要

With the new era of cloud service, as more and more people use their mobile device to perform their daily activities anywhere, anytime, the use of cloud service for personal storage has become inevitable. PT. XL Axiata Tbk. is one of the first cloud service provider that provides retail cloud service, i.e. XCloud Free 2GB (XF2GB). The company has been putting several strategies to promote XF2GB service to attract its customers. The purpose of this research is to understand perception or knowledge from consumers, and find the best strategies in promotion XF2GB to increase the usage of XCloud service. The survey conducted on the students studying in Swiss German University (SGU) on the personal cloud storage use shown to be low. Several promotional strategies have been recommended to improve the XCloud service awareness and to attract XL consumers to use more XF2GB service.