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Analysis of the Marketing Environment and Strategy of China's Small-Displacement Automobiles

机译:中国小排量汽车的营销环境与战略分析

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摘要

With the rapid increase of China's car sales, the selling of small-displacement automobiles presents a rising trend year by year. Then more automobile manufacturers pay attention to the research and development of small-displacement automobiles. Therefore, the rapid expansion of domestic economy, the improvement of people's living standards, the rising of international gasoline price, and implement of China's people-benefit policy about small-displacement automobiles, all of these factors have stimulative function for small-displacement automobiles' sales. However, both people's misunderstandings about small-displacement cars and the cars' quality issues stop their selling in our country. For this reason, the enterprises could start from these aspects of perfecting small-displacement automobiles' quality, emphasizing advertising, increasing sales promotion and strengthening public relations to ameliorate the sales status of China's small-displacement automobiles.
机译:随着中国汽车销量的快速增长,小排量汽车的销量呈逐年上升的趋势。于是,越来越多的汽车制造商开始关注小排量汽车的研发。因此,国内经济的快速增长,人民生活水平的提高,国际汽油价格的上涨以及中国小排量汽车人民福利政策的实施,对小排量汽车的发展具有促进作用。销售。然而,由于人们对小排量汽车的误解以及汽车的质量问题,它们都停止了在我国的销售。因此,企业可以从改善小排量汽车的质量,强调广告,增加促销和加强公共关系等方面着手,以改善中国的小排量汽车的销售状况。

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