Emotional Marketing Strategy for Leisure Clothing Brand

摘要

While the perceptual expense time coming, the consumers pay great attentions to their emotional experiences when they get products or services. Emotional marketing creates all kinds of communication platforms, and makes the consumers to have positive mood in the product cognition, brand perception and experience. Such mood will make the relationships between the consumers and the brand more harmonious and continuous. The brand has to get the competency through its emotional value, when the homogenization and competition for leisure clothing brand is becoming more intensive. The thesis makes the study and analysis for the emotional marketing strategy of leisure clothing brand, from the aspects of emotion delivery in the product design, emotional communication, emotional platform development and emotion services, etc.