Youngor Under Diversified Operation Structure ——Analysis of Brand Positioning Statement for GY

摘要

Youngor Group, as one of China' s top 500 corporations, owes longer history, actual strength and market share. In 2009, Youngor brought out GY, a fashionable recreational brand. This text starts from Youngor' s overall operation, by means of marketing methods, to analyze the current situation of GY and put forward corresponding strategies.