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Study on the Product Attributes Influencing Consumer Purchase Preferences of Business Menswear

机译:影响商务男装消费者购买偏好的产品属性研究

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Started with the product attributes affecting consumer purchase preferences of business menswear, the data from marketing research were analyzed by Multidimensional Preference Analysis software modules of SAS and factor a-nalysis of SPSS13.0. The relationship between different attributes and the brands positioning were measured and the important attributes in consumer purchase preferences were worked out. This provides a strong basis in decision making of new product development, brand management and other aspects of product management for menswear manufacturers.
机译:从影响商务男装消费者购买偏好的产品属性入手,运用SAS的多维偏好分析软件模块和SPSS13.0的因数分析法,分析了来自营销研究的数据。测量了不同属性与品牌定位之间的关系,并得出了消费者购买偏好中的重要属性。这为男装制造商的新产品开发,品牌管理以及产品管理的其他方面的决策提供了坚实的基础。

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