The Influence of Calligraphy Aesthetic Ideology in Graphic Design

摘要

Calligraphy are widely used in the field of graphic design such as advertising design,logo design etc,as a symbolic characteristic element of Chinese culture at present in China.However,the use of calligraphy in graphic de signshould not be limited as a simple symbols.Based on the analysis of ideological and aesthetic calligraphy,the arti cle seeks to tap the connotation of Chinese calligraphy art,to explore the impact of Chinese calligraphy in graphic de sign,to use the spirit of traditional culture in modem graphic design works,to enhance the meaning and vitality of the cultural in the workes of design.