Case Analysis of Competitive Intelligence E-commerce Website based on the SWOT

摘要

The article utilizes the SWOT analysis model，analyzed the strengths，weaknesses，opportunities and threats faced by the Taobao. Under the reasonable assumptions，recommendations are given to promote the competitiveness of E-commerce Website in different circumstances by using the SWOT analysis model，which helps to promote the ability to respond to the external environment and the core competitiveness of E-commerce Websit.