首页> 外国专利> Marketing solution system that can analyze and manage the impact of the influencer and Marketing solution method using the same

Marketing solution system that can analyze and manage the impact of the influencer and Marketing solution method using the same

机译:营销解决方案系统可以使用相同的影响和管理影响力和营销解决方案方法的影响

摘要

A marketing solution providing system capable of analyzing and managing influencer influence according to an embodiment of the present invention is an input unit for receiving and inputting recommended product information provided by the customized target product search/recommendation system and related information of similar products related thereto , a consumer group analysis unit that analyzes the consumption (purchase) distribution of similar products according to the related information of the similar products input in the input unit by age, monthly purchase amount, and purchasing behavior pattern according to time and region, and in the consumer analysis unit a marketing means selection unit that selects a marketing means of a corresponding product according to the characteristics of a plurality of analyzed consumer groups; a demand and supply index determining unit that predicts the supply amount, supply price, etc. for a recommended product based on region, age, purchase amount, purchase behavior pattern, and sales price of similar products and calculates an index; After selecting an influencer related to a recommended product, the selected influencer is requested to conduct advertisement and evaluation of the recommended product (brand) for a preset period, and the influencer is provided with information on the result of advertisement and evaluation Luencer Management Department; and a sales success probability prediction unit that predicts the sales success probability of a recommended product (brand) using a prediction algorithm applying the demand index, supply index, and influencer''s activity analysis result (score).
机译:根据本发明实施例的能够分析和管理影响者影响的营销解决方案提供系统是用于接收和输入由定制的目标产品搜索/推荐系统提供的推荐产品信息的输入单元和与其相关的类似产品的相关信息,消费者组分析单元,根据当时和区域的相比之下,每月购买量和购买行为模式,根据输入单元的类似产品的相关信息分析了类似产品的消费(购买)分配。消费者分析单元是根据多个分析的消费类别的特征选择相应产品的营销装置的营销意味着选择单元;一种需求和供应指标确定单元,其根据区域,年龄,购买量,购买行为模式和类似产品的销售价格来预测推荐产品的供应量,供应价格等。选择与推荐产品相关的影响因素后,要求所选的影响者对预设期的推荐产品(品牌)进行广告和评估,并提供有关广告和评估Luencer管理部门结果的信息的信息;和销售成功概率预测单元,预测推荐产品(品牌)的销售成功概率使用应用需求指数,供应指标和影响因素的活动分析结果(得分)。

著录项

  • 公开/公告号KR20210066514A

    专利类型

  • 公开/公告日2021-06-07

    原文格式PDF

  • 申请/专利权人 (주)양유;

    申请/专利号KR1020190155846

  • 发明设计人 오경아;양주일;

    申请日2019-11-28

  • 分类号G06Q30/02;G06F16/951;G06Q30/06;G06Q50;

  • 国家 KR

  • 入库时间 2024-06-14 21:39:02

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