Marketing solution system that can analyze and manage the impact of the influencer and Marketing solution method using the same

摘要

A marketing solution providing system capable of analyzing and managing influencer influence according to an embodiment of the present invention is an input unit for receiving and inputting recommended product information provided by the customized target product search/recommendation system and related information of similar products related thereto , a consumer group analysis unit that analyzes the consumption (purchase) distribution of similar products according to the related information of the similar products input in the input unit by age, monthly purchase amount, and purchasing behavior pattern according to time and region, and in the consumer analysis unit a marketing means selection unit that selects a marketing means of a corresponding product according to the characteristics of a plurality of analyzed consumer groups; a demand and supply index determining unit that predicts the supply amount, supply price, etc. for a recommended product based on region, age, purchase amount, purchase behavior pattern, and sales price of similar products and calculates an index; After selecting an influencer related to a recommended product, the selected influencer is requested to conduct advertisement and evaluation of the recommended product (brand) for a preset period, and the influencer is provided with information on the result of advertisement and evaluation Luencer Management Department; and a sales success probability prediction unit that predicts the sales success probability of a recommended product (brand) using a prediction algorithm applying the demand index, supply index, and influencer''s activity analysis result (score).