Ranking multimedia search results by re-ranking the results based on search term, geo-spatial, and user activity inter-connectivity scores

摘要

A method and system for allowing a regional advertiser or publisher or merchant to assemble one or more natural language phrases: from information about the advertiser or publisher or merchant, from the region in which they wish to associate, from natural language phrases with which they wish to associate, from data feeds, and from programmatic instructions they wish to convey. When an enduser uses natural language phrases in a search or directory navigation system that matches the natural language phrases placed in the system, directly or indirectly, provided by the advertiser or publisher or merchant, text and/or glyphs are returned along with the company business listing so as to explain to a user why the result set matches the enduser request. An application programming interface ensures that, if a business is listed as a regional advertiser or publisher or merchant, then the text and/or glyph is stored in association with the business listing. The enduser accesses the system via web, wireless, or a voice-driven interface.