SYSTEM FOR MANAGEMENT OF RETAIL AND WHOLESALE WINE INVENTORY AND A CONSUMER TRACKING SYSTEM DERIVED FROM CONSUMER INITIATED DATA

摘要

WineScan is a system of providing a web-based, mobile-enabled wine community for wineries, retailers and consumers. This system uses industry data, consumer preference data and location data stored in a database to provide consumers with personalized location-based wine recommendations. Analysis of the consumer preference data collected provides marketing data back to retailers, wholesalers and vintners.;Wine is an appealing beverage, but drinking it can be intimidating because the industry is complex and dynamic, with multiple varietals ever changing vintages, varying blending methods and expert ratings. For most consumers this is relatively low-involvement purchase, yet purchasing wine can be overwhelming.;There is a need in the marketplace to provide consumers of varying budgets, wine knowledge, and levels of interest with an interactive, on-the-go personalized wine experience to help them share information and provide them with recommendations based upon their tastes and/or location. Plus, an industry need to understand consumer preferences better.