DEVICE AND METHOD FOR PREDICTING POPULARITY OF SOCIAL DATA

摘要

A method and device for predicting popularity by setting various criteria of popularity of social data spread over a social network service (SNS) including: a data collecting unit to collect previous data created during a predetermined time and created in real time from data storage associated with an SNS, a data popularity prediction resource building unit to extract user information and data information from the previous data created during the predetermined time and build a social data popularity prediction resource using the extracted user information and data information, and a popularity predicting unit to predict popularity of the social data created in real time using the data information and the user information extracted from the data created in real time and the built popularity prediction resource, in which the predicted popularity includes predicted values of at least two items among a spread amount, a popularity time, and a spread rate.