METHOD AND SURVEY SERVER FOR PERFORMING A WEB SURVEY BASED ON BEHAVIORAL DATA SPECIFIC TO A WEB PAGE

摘要

A method and survey server for performing a web survey based on behavioral data specific to a web page. Behavioral data related to a specific web page of a website are collected from a plurality of user devices. The behavioral data are representative of a series of actions performed by a user of each of the plurality of user devices while visiting the specific web page. A processing unit of the survey server compares the behavioral data collected from the plurality of user devices with reference behavioral data. The processing unit further determines whether to invite or not the user of a particular user device among the plurality of user devices to participate to a web survey related to the specific web page, based on a result of the comparison.