User behavior analysis device and behavior analysis program in community

摘要

Using the index value according to the plurality of types of user actions in a community site, analysis period for each of a plurality of divided periods obtained by dividing the involvement status analyzer 13 for analyzing the involvement status of the user in the community site for each of a plurality of users When, by analyzing whether the involvement conditions change how over a plurality of divided periods, the change pattern specifying unit 14 which specifies whether the corresponding to which variation pattern for each of a plurality of users, during the analysis period by using the participation status information indicating whether the participating multiple users in any campaign of the plurality of the campaign, for each of a plurality of change patterns, by cross-tabulation of the number of participants to the campaign that the user is participating, multiple change pattern and a plurality of a relationship analysis part 15 for analyzing the relationship between the campaign, promotional items A campaign that was carried out in order, to be able to understand the causal relationship between changes in the behavior of the user in a community site.