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Projecting person-level viewership from household-level tuning events
Projecting person-level viewership from household-level tuning events
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机译:从家庭级别的调谐事件中预测个人级别的收视率
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摘要
The present disclosure describes techniques for projecting person-level viewership from household-level tuning events. One example method includes accessing tuning data representing television tuning events associated with particular households; accessing panelist viewing data representing television viewing events associated with panelists; and for at least one tuning event represented by the tuning data: accessing household member data associated with the tuning event; determining a member minutes value associated with each individual member of the particular household for the tuning event; and determining a fractional viewership value for each individual member of the particular household associated with the tuning event.
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