Customer behavior analysis system, customer behavior analysis method, customer behavior analysis program and shelf system

摘要

A customer behavior analysis system (10) includes an image information acquisition unit (11) that acquires input image information on an image taken of a presentation area where a product is presented to a customer, an action detection unit (12) that detects whether the customer is holding the product and looking at an identification display of the product based on the input image information, and a customer behavior analysis information generation unit (13) that generates customer behavior analysis information containing a relationship between a result of the detection and a purchase result of the product by the customer. This enables to analyze the more detailed behavior of a customer.