Marketing device, marketing method, and marketing program

摘要

PROBLEM TO BE SOLVED: To provide a marketing device or the like capable of highly accurate analysis by reflecting a cancellation after a user purchases a product or the like. A server device 100 of a marketing system 1 has, as its function, a key information accepting unit 131 that accepts key information from a web server 300 when a user accesses a website provided by the web server 300 and purchases a product. And an analysis unit 132 that acquires and stores the access status of a user who refers to the website by associating it with key information, and a user who accesses the website and purchases a product for a predetermined period after purchase. In the case of cancellation in the meantime, it includes a cancel processing unit 133 that specifies access information from sales information and reflects the purchase information of the canceled product in the access information and the access analysis information. [Selection diagram] Figure 2