Visual utility analytic method and related eye tracking device and system

摘要

A visual utility analytic method for an eye tracking system includes dividing each of a plurality of film segments into at least one display area, wherein each of the plurality of film segments corresponds to at least one display target, and the at least one display target respectively corresponds to one of the at least one display area; and comparing the display area corresponding to the at least one display target in the plurality of film segments with a watched area corresponding to each of a plurality of eye tracking detection results to determine a plurality of visual utilities of the at least one display target in the plurality of film segments.