Media Entrepreneurship Policy:Transition of Developing Economies towards the Global Knowledge Economy by Promoting Digital Media Enterprises

摘要

The paper highlights the dimensions of digital media entrepreneurship which enable transition toward the global knowledge economy by facilitating the access and circulation of high-tech knowledge inside the societies. Based on fast growing nature of industry, this allows the individuals possibility to adapt with the global knowledge. This share in knowledge creation and implementation is with regard to the fact that there is difference among countries and economics in the Globalization and thus any of them have different potentials and abilities and relatively play different role in the Globalization process. By developing a framework from three models previously suggested for media entrepreneurship and media policy, Paper contributed to new approach in media policy research, by logic of up to bottom as the nature of policy rely on. In this framework the media governance set policy by funding, regulating, owning and other advances to improve media environment a more suitable for entrepreneurial activities. This is possible by presence of the facilitators such as financial, technical, business solutions, venture capital and so on to offer supporting services to small enterprises. Suitable media environment, results the media enterprises to grow and foster digital innovations in turn. The final output of such processis to development of entrepreneurship on the digital media platform which enables the transition of the economy toward global knowledge. The proposed model may used as a foundation for further researches in the media entrepreneurship policy.