One hurdle to realizing the promise of telematics seems to be the high cost of fleet-wide implementation, both in terms of up-front equipment cost and recurring monthly access fees, which can range anywhere from $20 to $35 per month for each unit. I have spoken with a number of fleet managers who recognize the value that these systems can provide in terms of accurate location information, up-to-date and accurate meter readings, and other data. Yet many of them struggle with quantifying this value and the return on investment. Many equipment professionals with whom I have discussed the topic seem to view telematics implementation as an all-or-nothing proposition: Either equip the entire fleet with telematics or do nothing.
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