When you speak to coffee farmers about their key challenges, certain issues are commonly mentioned: coffee rust, for instance, is a major worry in Central America right now, while climate change and various market pressures are other pressing concerns. But another key topic -though not as commonly discussed as those others - is how the collective coffee-farming community will pass ownership down to the next generation of coffee farmers. The challenge facing many coffee producers is that their children are not seeing their parents' profession as a viable career. Many of these children, who have been raised in rural areas, are entering their teenage years with a strong desire for adventure; exploring nearby cities is often seen as a way to fulfill that.
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