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How green is your coffee ?

机译:你的咖啡有多绿?

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摘要

The world's second most tradable commodity after oil; coffee growing and processing has proven itself to be a lucrative industry. The burgeoning coffee culture that sprang up over the last few decades has led to overwhelming success for handful of coffee franchises and a massive spike in supermarket sales. Of the high street coffee chains, Costa, Starbucks and Pret A Manger have cornered the lion's share of the profits. While no one is denying their right to a buck, the big question is whether the profits these franchises are making are trickling down to thepeople actually growing the beans? And how green are they really? Is the high street coffee industry one we should buy into or should we be avoiding it altogether?
机译:仅次于石油,是世界第二大可交易商品;咖啡的种植和加工已被证明是一个有利可图的行业。在过去的几十年中兴起的新兴咖啡文化,导致了少数咖啡特许经营取得了压倒性的成功,并且超市的销售量猛增。在大街上的咖啡连锁店中,科斯塔,星巴克和Pret A Manger垄断了大部分利润。尽管没有人否认他们有权获得收益,但最大的问题是,这些特许经营权所赚取的利润是否正滴灌到实际上种豆的人们身上?他们真的有多绿色?我们应该购买高街咖啡行业还是应该完全避免这种行业?

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