A Conceptual Framework for Intention to Use Travel Apps: A Study From Emerging Markets

摘要

This exploratory study aims to investigate the intention to use mobile travel applications in Jordan. Seven predictors in this study have been carefully selected from previous studies conducted to date in the tourism context and more specifically in the context of mobile travel applications. The SmartPLS version 3.0 was used to assess 14 hypotheses using 500 surveys. Results show a positive relationship of intention to use mobile travel applications from six constructs including aesthetics, trust, facilitating conditions, financial benefits, perceived usefulness, and perceived enjoyment. In contrast, word of mouth has no effect on the intention to use. This research provides some valuable implications for both apps developers and travel-related companies. Government agencies can benefit from the results of this study when providing mobile application services and distributing information to customers. The results also contribute to understanding the emerging market of mobile travel applications. Further, the proposed framework can be utilized in future studies as a baseline model.