Kill them with kindness

摘要

History shows that activism most often results in positive steps forward for society. However, select activists ignore facts, misrepresent the truth, convolute, and pollute the public conversation.Industries have been battling extreme anti-industry activism since the beginning of the industrial revolution, so perhaps now is the time to pivot industries’ approach to responding to those that diametrically despise what they do sustainably and responsibly.Reflecting on my tenure at the industry association in my home province of Newfoundland and Labrador, Canada, it was through kindness and telling the story of a community that won hearts and minds, not science.