New apps drive wine tourism

摘要

Wine regions embrace smartphone apps to attract visitors. SMART PHONE TECHNOLOGY and the myriad of associated applications are opening up a whole new conversation between wine regions and visitors - with wineries boasting the benefits. Wine regions, such as the Hunter Valley and those in Victoria, are increasingly using apps to promote the best of their region. In addition to these region-specific apps, there are number of apps which have been developed in the last year that focus on promoting cellar doors throughout Australia. These include VisitVineyards and Oz Cellar Door. Wine Australia has also jumped on the opportunity, with its A+ Australian Wine: Discover Australia's Flagship Wines app, which specifically targets the fast-growing Chinesewine market. As more and more consumers tap into their iPhone or Android to source information on the spot when they want, Grapegrower Er Winemaker was keen to profile some of these exciting apps and find out how wineries can get involved.