Let's face it that commodity's called wine

摘要

THE common enemy [of the wine industry] is commoditisation."It's an easy line, offered by a Master of Wine in a Twitter thread, and one I'm sure would get nods of agreement at any industry conference.No one wants to be a commodity, in the same category as potatoes and pork bellies: stuff that's bought by weight and price without any recognition being offered to the efforts and skills of the producer.What we all want to be is a bit of a brand. Something that is recognised, sought after and picked out from the crowd.