Jacob's Creek goes for regionalisation with its reserve label

摘要

GIVEN all that our company has been involved with over the years, it might surprise some people that I see the regionalisation of the Jacob's Creek Reserve range as one of our foremost achievements.I do so for two reasons.The first is the significance of a large and successful brand making the conscious decision to focus on selected regions for its premium wines cannot be overestimated.Whatever the logistics involved - and I will talk about that in a moment - this was a pretty big call with global ramifications. Jacob's Creek is now sold in more than 70 countries.And that leads me to the second reason. We saw this from the start as an international exercise, and one important for all Australian wine brands, not just Jacob's Creek.