New campaign for Australian wine tourism

摘要

Wine Australia has partnered with Tourism Australia in a $36 million marketing campaign in the USA, aimed at boosting interest in Australia as a tourism destination.The unique campaign, backed by $1.5 million from the federal Government's $50 million export and regional wine support package, was officially unveiled with a new ad broadcast to a TV audience of more than 100 million people during the 'Super Bowl'.A key focus of the $50m package is to leverage and grow international tourism to create demand and build awareness for premium Australian wine.