Is a redesign needed for your wine brand?The importance of constant brand evolution

摘要

Think about the brands that have stood the test of time... Coca-Cola, Nike, Kodak and Veuve Clicquot, who've been in the game since 1772! We all know their slogans and logos, even though they've evolved over the years. But it's this constant self-evaluation and reinvention, based on the changing needs of the marketplace that has ensured the longevity and relevance of these brands. Think of it as growing up with your customers, evolving as their needs change. It is especially important to ensure thatyour wines continue to have appeal for newcomers to the market.