Lessons from the USA

摘要

The Australian wine industry is back.Over the past 18 months or morecautious optimism has turned to outright positivity for the industry with announcement after announcement of positive news. Increased value and volume from the vineyard, exports booming largely thanks to China and more investment in local winery production, tourism infrastructure and also by suppliers is all pointing to the signs of more good times to come.From the supply side of the industry, technology keeps improving and new solutions are coming to the market at a rapid rate. The recent start-up category of the 2017 Wine Industry IMPACT Awards saw a dozen new solutions from across the value chain enter. This is another positive sign of opportunities to add greater capability and competitiveness to grape and wine producers.