The effect of product attributes, brand awareness and product knowledge on consumers-A case of Air Jordan retro shoes

Lin Yang-Chu; Chen Yu-Hao; Lee Yi-Chih

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The effect of product attributes, brand awareness and product knowledge on consumers-A case of Air Jordan retro shoes

机译：产品属性的影响,品牌知名度消费者和产品知识的空气约旦复古的鞋子

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来源
《Journal of statistics & management systems》 |2021年第5期|1151-1168|共18页
作者
Lin Yang-Chu; Chen Yu-Hao; Lee Yi-Chih;
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作者单位

Soochow Univ;

Chien Hsin Univ Sci & Technol;

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收录信息
原文格式 PDF
正文语种英语
中图分类
关键词
footwear; Purchasing; 3-bromoacetoxyandrostan-17-oneJordanAwareness;

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The effect of product attributes, brand awareness and product knowledge on consumers-A case of Air Jordan retro shoes

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