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A thematic analysis of highly retweeted early COVID-19 tweets: consensus, information, dissent and lockdown life

机译:专题分析的高转发COVID-19 tweet:共识,信息、异议和封闭的生活

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摘要

Purpose Public attitudes towards COVID-19 and social distancing are critical in reducing its spread. It is therefore important to understand public reactions and information dissemination in all major forms, including on social media. This article investigates important issues reflected on Twitter in the early stages of the public reaction to COVID-19. Design/methodology/approach A thematic analysis of the most retweeted English-language tweets mentioning COVID-19 during March 10-29, 2020. Findings The main themes identified for the 87 qualifying tweets accounting for 14 million retweets were: lockdown life; attitude towards social restrictions; politics; safety messages; people with COVID-19; support for key workers; work; and COVID-19 facts/news. Research limitations/implications Twitter played many positive roles, mainly through unofficial tweets. Users shared social distancing information, helped build support for social distancing, criticised government responses, expressed support for key workers and helped each other cope with social isolation. A few popular tweets not supporting social distancing show that government messages sometimes failed. Practical implications Public health campaigns in future may consider encouraging grass roots social web activity to support campaign goals. At a methodological level, analysing retweet counts emphasised politics and ignored practical implementation issues. Originality/value This is the first qualitative analysis of general COVID-19-related retweeting.
机译:公共COVID-19态度和目的在减少其社会距离是至关重要的传播。公众的反应和信息传播所有的主要形式,包括社交媒体。文章调查反映的重要问题在Twitter上的早期阶段对COVID-19的反应。转发最多的主题分析英文微博提及COVID-19在2020年3月10-29,。主题确定为87年预选赛tweet占1400万转发:锁定生活;政治;对关键人员的支持;事实/新闻。主要是Twitter扮演许多正面的角色通过非官方的tweet。距离信息,帮助支持社会距离,批评政府反应,对关键人员和表示支持互相帮助应对社会隔离。一些受欢迎的微博不支持社会距离表明政府的消息有时失败了。健康运动在未来可能会考虑鼓励基层社会网络活动支持活动的目标。水平,强调分析转发数量政治和忽略了实际实现问题。通用COVID-19-related的定性分析转发。

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