DAN-SNR: A Deep Attentive Network for Social-aware Next Point-of-interest Recommendation

摘要

Next (or successive) point-of-interest (POI) recommendation, which aims to predict where users are likely to go next, has recently emerged as a new research focus of POI recommendation. Most of the previous studies on next POI recommendation attempted to incorporate the spatiotemporal information and sequential patterns of user check-ins into recommendation models to predict the target user's next move. However, few of the next POI recommendation approaches utilized the social influence of each user's friends. In this study, we discuss a new topic of next POI recommendation and present a deep attentive network for social-aware next POI recommendation called DAN-SNR. In particular, the DAN-SNR makes use of the self-attention mechanism instead of the architecture of recurrent neural networks to model sequential influence and social influence in a unified manner. Moreover, we design and implement two parallel channels to capture short-term user preference and long-term user preference as well as social influence, respectively. By leveraging multi-head self-attention, the DAN-SNR can model long-range dependencies between any two historical check-ins efficiently and weigh their contributions to the next destination adaptively. We also carried out a comprehensive evaluation using large-scale real-world datasets collected from two popular location-based social networks, namely, Gowalla and Brightkite. Experimental results indicate that the DAN-SNR outperforms seven competitive baseline approaches regarding recommendation performance and is highly efficient among six neural-network-based methods, four of which utilize the attention mechanism.