Commercial Use of Sportspersons' Image Rights

摘要

At present, the use of a person's image rights is a sensitive issue that concerns various branches of law, including intellectual property law and data privacy law. This issue becomes more crucial in view of the intensive development of technologies on data collection and exchange, as well as globalisation processes. It is especially crucial for sportspersons, whose images are widely used during transmissions of sport games (such as football, volleyball or hockey) via the television or the internet, the promotion of sport games and the advertising of consumer goods and services.