The current UK enterprise culture as it exists, is and has been closely associated with mainly economic performance, and in 'free-market' fashion, profit making has been identified as the key objective. There has, though, recently been a reactive movement against what has been perceived as a 'one-dimensionality' of the enterprise culture, with the emergence of Asocial entrepreneurs', emphasising social objectives, and even more recently, that of 'antipreneurs', a breed reacting against a perceived superficial culture brought about by an over-heavy accent on entrepreneurial economic objectives; and added to which, the current emergence of a breed called 'philanthropreneurs' people who have been money-orientated, made a lot of it, and now, for whatever personal or even 'van-cultural' reasons, wish to share their wealth, whilst retaining considerable control over its direction and degree of social usefulness. This paper examines three component 'sub cultures' of the many, including ethnic, available,which might appear to have been diminished and/or threatened by such a strong entrepreneurial focus The three sub-culture areas are traditional culture components chosen for their ability to more clearly define and display any possible adverse effects ofa potentially 'over-strong' one-dimensional focus. The UK rural sector is the first sub-culture area examined, traditionally the home of small, independent, family farm businesses, now under some threat from the wants and actions of their large oligopsonic trading partners, who have driven farm-gate prices down and curtailed farmers' market freedoms. The overriding objective as stated by these large multiples is to be as economically efficient as possible, hence to maximise their profitability, whereasthe small independent family farms have a history of operating to multi-dimensional priorities, with personal, social, environmental and longer-term security objectives all being accorded priority, alongside economic performance. Does, though, the lackof a multi-dimensional approach from the large multiples grant economic objectives an over-weaning importance to the detriment of other important objective areas - the eco-cost of food miles currently being a case in point and should both government andthe large trading firms take a leaf from farmers' multi-dimensional book? The other two 'sub-culture' areas, one of which, 'vocational care in the community' ( in its widest sense), it is argued, has significantly waned; the other, that of 'holistic personal spirituality', it is argued, has waxed significantly, in spite of a materialistic emphasis in a culture seen as increasingly secular, are then examined to further investigate the theme of whether a strongly economic-focused culture is inherently oflimited capability to cope with cultural and sub-cultural multi-dimensional situations and problems.
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