"The clue's in the name," said Simon Clark, the director of Forest, partway through an interview with Tobacco Reporter in October. Indeed it is, but it is a cryptic clue, as perhaps befits this studious-looking man. Forest here is an acronym for the U.K.-based Freedom Organisation for the Right to Enjoy Smoking Tobacco. So what Clark was alluding to, I think, was that his organization is primarily focused on the freedom of consumers to be able to make their own choices. Sure, freedom to smoke tobacco, but also freedom to indulge in any other activities that are legal and that don't cause undue stress to others-with emphasis on the undue: No precious souls need apply for redress.
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