May 20 saw a series of major changes to the U.K. tobacco market, the most noticeable being the full introduction of standardized or plain packaging. This was accompanied by a suite of other measures, including a ban on all small packs (which previously made up around 75 percent of the U.K. market); a ban on flavored tobacco; new pictorial health warnings; and various restrictions on e-cigarette size, tank size, nicotine liquid strength, etc. On the same day, the government introduced a minimum excise tax.
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