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Tsotsitaal, global culture and local style: identity and recontextualisation in twenty-first century South African townships

机译:Tsotsitaal,全球文化和地方风格:二十一世纪南非乡镇中的认同感和重新语境化

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摘要

Tsotsitaal is a linguistic phenomenon which is inseparable from a style adopted by many youth living in urban townships in South Africa. The style is signalled by the unique and innovative lexicon of Tsotsitaal, and additionally indicated by clothing and other identity markers. Features of the style are 'urban-ness', consumerism (in terms of brand names) and cultural iconography, such as music and sports. While many of these items are influenced by, or even drawn from, global cultures (particularly in the diaspora), they are transformed into uniquely South African cultural currency by a process of recontextualisation in township spaces and between individuals. There has been a dialogue between the Tsotsitaal style and the global since at least the 1940s, which should put to rest fears that increased global influence since the end of apartheid will diminish the integrity of local South African cultures.
机译:Tsotsitaal是一种语言现象,与居住在南非城市乡镇的许多年轻人所采用的风格密不可分。 Tsotsitaal的独特和创新性词典标志着这种风格,此外,服装和其他身份标记也表明了这种风格。风格的特征是“城市化”,消费主义(就品牌名称而言)和文化肖像,例如音乐和体育。尽管其中许多项目受全球文化(尤其是在海外流传的文化)的影响甚至来自全球文化的影响,但它们通过在乡镇空间和个人之间进行重新语境化的过程而转变为独特的南非文化货币。至少从1940年代开始,Tsotsitaal风格与全球人士之间就一直在进行对话,这应该消除人们的担忧,即种族隔离结束以来全球影响力的增加会削弱南非当地文化的完整性。

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