04/08/2011 - China, asia-pacific region beckon voyager of the seas

摘要

One of the world's largest cruise ships is set to make a big splash in the world's largest market. Voyager of the Seas, the globe's most innovative cruise ship when it was launched in Nov. 1999 that spawned the large cruise ship building boom in the 2000s, is presently in the midst of a series of Mediterranean cruises. In June 2012, however, the 3,114-passenger vessel will arrive in Shanghai to offer four-to-10-night itineraries to a huge new market. In addition, while the ship's iconic rock-climbing wall and onboard ice-skating rink will remain — Voyager was the first vessel to introduce such amenities at sea — look for Royal Caribbean to customize shipboard products and services for the new market, including more Chinese language services, authentic Chinese food and culturally appropriate recreational activities and duty-free items. The move, according to company officials, is designed to offer not only exciting new cruise experiences to Chinese vacationers but to also attract cruise guests from around the world to visit China and Asia.