The global wipes sector grew by 7% in 2008, according to Euromonitor International figures~*. This growth was largely driven by personal care wipes, which posted increased global value sales of 8%, compared to 4% for household care wipes.rnAs a result of the current economic climate, value growth of wipes in the developed markets of Western Europe and North America has been tempered and is suffering at the hands of private label, especially within household care wipes. In Western Europe the growth of wipes slowed from 11% in 2007 to 5% in 2008. However, Latin America and Eastern Europe saw particularly strong growth of 19% and 23% respectively in 2008, with much of the gains made by branded personal care wipes, serving to counter the shift to private label in the West.
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