FACIAL SHEET MASKS-A Market Grows With Diversification

摘要

In retrospective, how many industrial insiders could foresee the facial mask boom in China nearly a decade ago? And how many expected such market sensation still to be continued until now? Ever since becoming a market sensation nearly 10 years ago, facial masks have grown remarkably quickly in China. In 2015, the market size was estimated to reach 30 billion RMB (approximately $4.4 billion) and sheet masks consumed by Chinese around 2.8 billion pieces, big enough to cover an area equivalent to 80,000 football fields, according to Nielsen.