New Products

摘要

•Procter & Gamble's Olay, Ivory and Old Spice brands have launched Duo, a dual-sided body cleansing buffer that revolutionizes the look and feel of clean. It is the first time that a brand unites the clean of a bar, the care of a body wash and the experience of a puff to give users a multi-sensory, best of all worlds' experience. Recent studies have shown the ideal shower experience has evolved over the years. People are seeking products that go beyond basic cleansing, craving more benefits in one step. Bar soaps are perceived to clean well, but can trade-off on delivering soft, smooth skin. Body washes are perceived to lather and nourish well while providing a great scent experience but can trade-off on deep clean and exfoliation. As a result, 34% of men and 44% of women in the U.S. say they use both a bar and body wash in the shower.