Freeview confirms VOD plans as on-demand code approved

摘要

Freeview has confirmed that it plans to launch a video-on-demand service, as exclusively reported by New Media Markets in September. The "catch-up TV" service would offer a selection of programmes broadcast over the previous week which would be downloaded to a segmented part of the hard-disk drives in new set-top boxes (NMM September 19, 2007). "Freeview must evolve from a simple proposition targeting analogue to a more sophisticated offer for fully-digital homes," said Use Howling, Freeview's general manager. She said that more details about the product, including its branding and the range of programmes, would be announced "early in the new year".