Confusion among European viewers over high-definition television equipment is preventing the widespread adoption of the technology, leading broadcasters have warned. Despite high awareness levels for high-definition television (HDTV), many consumers still do not know what equipment is needed to receive high-definition broadcasts. "Consumers don't always realise they'll need a receiver and a subscription in order to watch HD content," Seetha Kumar, the BBC's head of HDTV, told delegates at the HDTV 08 conference, organised by Informa. A recent survey by the BBC Trust as part of its assessment of the Corporation's proposal for a high-definition channel (NMM September 19, 2007), which was this week approved, supported this assertion. It concluded that of the 189 people questioned only 41 per cent knew that a set-top box was needed to receive high-definition broadcasts, while 48 per cent were aware of the need for an additional monthly subscription. By contrast, 72 per cent of those asked knew that an HD-ready television set was required. Overall awareness of HDTV stood at 88 per cent. Alvaro Krupkin, head of promotions at Sky Italia, agreed that many consumers did not realise that owning an HD screen was not enough to receive such content.
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机译：领先的广播公司警告说，欧洲观众对高清电视设备的困惑阻止了该技术的广泛采用。尽管对高清电视（HDTV）的认知度很高，但是许多消费者仍然不知道需要什么设备来接收高清广播。 BBC HDTV负责人Seetha Kumar在由Informa组织的HDTV 08会议上对与会代表说：“消费者并不总是意识到他们需要接收器和订阅才能观看HD内容。” BBC Trust最近进行的一项调查，作为对该公司对高清频道提议的评估的一部分（NMM，2007年9月19日），已于本周获得批准，这项调查支持了这一主张。它得出的结论是，在接受调查的189人中，只有41％的人知道需要一个机顶盒来接收高清广播，而48％的人知道需要每月额外付费。相比之下，有72％的受访者知道需要高清电视。高清晰度电视的总体知名度为88％。 Sky Italia促销负责人Alvaro Krupkin同意，许多消费者没有意识到拥有高清屏幕不足以接收此类内容。
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