Computer-Mediated Communication Versus Vocal Communication and the Attenuation of Pre-Interaction Impressions

摘要

Conflicting theoretical approaches yield divergent predictions about the effects of telephones versus computer-mediated communication (CMC) in the persistence or dissipation of pre-interaction expectancies. Moreover, different theoretical orientations and their underlying assumptions often invoke different methodologies, which can bias the results of research. The current studies articulate and assess rival hypotheses from alternative theoretical paradigms to uncover how CMC and vocal communication affect interpersonal impressions. Methodological issues in past CMC research are evaluated that limit the generalizability of previous findings in the area. Experiments employing alternative assumptions and methods indicate that CMC is functionally equivalent to vocal communication in its ability to ameliorate expectancies and that in some cases it can be superior in transmitting positive impressions.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/15213269.2010.524913