Outdoor signage - digital takes it to a whole new level

摘要

Out-Of-Home advertising (referred to in the business as OOH) includes any visual advertising media outside the home and includes billboards, signs and ads located at stadiums, transport hubs, shopping centres and roadsides. OOH comprises static, scrolling, digital, interactive touch screens, and tri-vision advertising formats and can be found in thousands of locations and millions of displays right across the world. In recent years the medium has been undergoing something of a resurgence.