How a single short telephone number can generate more new passengers

摘要

Anyone wishing to plan their mobility sustainably and efficiently has to ask more and more questions. In addition to the reason for travel (work, shopping, school/college, etc.) and journey length, the time of day (peak or off-peak) is also now starting to determine how people will get from A to B: by bicycle, on public transport, by car, or on foot? To be able to make a choice at any time of day or night, customers need to be offered one easy, all-encompassing telephone number. A number which they can call for specific information tailored to their needs.