Measuring radical innovation project success: typical metrics don't work

摘要

An important part of large firms' radical innovation competency is tied to an appropriate managerial mind-set and a system that facilitates experimentation, Accordingly, organizational setup, culture, processes, launch strategies and top management involvement have a major effect on the success of radical innovation. From a management viewpoint, radical innovation projects are characterized by higher uncertainty and absorption of new knowledge for the firm, as well as exploration of new markets, technologies and/or business models. Therefore, suitable managerial practices to support these projects vary substantially from those supporting incremental innovation projects.