Why is it that most business development fails to deliver on expectations?

摘要

Every business wants to grow year on year. Organisations spend a lot of time and effort coming up with plans to do so. Yet, less than 10% of new products launched are successful. This is not surprising given the complexities of growing a business. However, companies will have a greater chance of success if the internal issues that are stopping their organisation growing are addressed, as well as understanding their competitors and their customers' needs. business development; market penetration; market share; new products; organisational culture