ROUTE CHOICE BEHAVIOR MODEL WITH GUIDANCE INFORMATION BASED ON FUZZY ANALYTIC HIERARCHY PROCESS

摘要

Using modeling and simulation methods, a hierarchical structure model of origin-destination (OD) travel process of driver's route choice under guidance information is explored based on fuzzy analytic hierarchy process (FA HP) which is a fuzzy version of analytic hierarchy process (AHP). Firstly，a Logit model of driver's route choice is presented based on the Bayesian theory, and then combining it with dynamic route choice model based on decision field theory (DFT), a solution of NASH equilibrium game is given under complete dynamic information. Secondly, an FA HP was used to establish the hierarchical structural model of the OD travel process of driver^ route choice. Finally, an example is given to demonstrate the optimal solution. The results show that driver preferences, behavior characteristics and route characteristics, the acceptance degree of guidance information, and avoiding difficult route are the key factors for driver's route choice.