‘Can You Imagine the Shire Without the Sharks!?’: Building the Community Capital of the Cronulla-Sutherland Rugby League Club - From 1967 to the Eve of Super League in 1996

摘要

The relationships between sporting clubs and their geographical communities are far from straightforward. Using the Australian National Rugby League team the Cronulla-Sutherland Sharks as a case study, this article explores such relationships through the notion of ‘community capital’. Central to building such capital is the construction of ‘legends’ that connect the club to the community. Accordingly, an examination of the local media and publicity produced by the club, and the way in which the Sharks sought to first build and then utilise this capital, is provided.View full textDownload full textKeywordsRugby League, community capital, Cronulla Sharks, Sutherland Shire, mediaRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/09523367.2012.662585